Blog

Socks disappear in washing machines, duplicates are created in computers. The ghostly life of matter is probably one of the last great mysteries of existence. But while missing socks usually remain lost for all time in the orcus of the unfathomable, modern science can already understand the appearance of duplicates quite well.

»Our data only ever reflects the picture of the moment. Even correctly recorded data ages and becomes invalid.«

Large recipients in Germany (addresses without street and P.O. Box), Max. Number of companies at one address in Germany, Max. number of addresses (street, house number) with 50 or more companies

We will be exhibiting at the CRM-Expo again this year (October, 8-10, 2014 in Stuttgart). Under the motto “Clear view of your customers”, we would like to show you what a significant influence data quality has on the insights and decisions you make every day on the basis of your data.

That an address should be complete and deliverable is clear to anyone who wants to get their advertising to the consumer. But in addition to deliverability, a standardised address is essential to correctly sort and evaluate customers in sales processes.

Not all addresses in Germany follow the simple knitting pattern of street, house number, postcode and town. Probably the best-known deviation is the Mannheim squares, which »TOLERANT Post« masters smoothly, of course.