Tag: PEP - Page 1

This is the title of a philosophical bestseller by Richard David Precht. However, the question of identity is not just a mental game, it touches on very tangible aspects of modern everyday life. Without a clear identity, not only people get mixed up, but also databases. Duplicates are multiple entries for one and the same client in your database. Such duplicates are not just a nuisance – they can be really dangerous. Why, and how you can protect your company from them, is the subject of this article.