In episode 29 of its Software Developer Podcast, Taktsoft spoke with Stefan Sedlacek, CEO of TOLERANT Software, about customer consent for marketing campaigns. How can this data be collected, archived and proven in an automated way? Which legal aspects have to be considered? What role does data quality play in the execution of marketing actions?
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This enables them to respond to GDPR data protection requests easily and on time. Our TL Search solution creates a central search index and brings together the data from their various sources there, such as from the online store or CRM, ERP, Point of Sales systems.
With TOLERANT Marketing Permission Management (MPM), you can clearly collect, manage, and prove consent for analytics. Analyze the behavioral patterns of your customers, meet customer expectations with flying colors and at the same time have all permissions reliably under control, of course EU-DSGVO compliant.
The time will soon come: As of May 25, 2018, the EU General Data Protection Regulation (EU-GDPR) will apply in Germany. This makes data protection one of the burning issues for 2018.
Contact us.
We will be happy to help you with your data quality issues.
TOLERANT Software
GmbH & Co. KG
Büchsenstr. 26
70174 Stuttgart, Germany
Phone: +49 711 400 4250
Fax number: +49 711 400 425 01
info@tolerant-software.de
www.tolerant-software.de