In episode 29 of its Software Developer Podcast, Taktsoft spoke with Stefan Sedlacek, CEO of TOLERANT Software, about customer consent for marketing campaigns. How can this data be collected, archived and proven in an automated way? Which legal aspects have to be considered? What role does data quality play in the execution of marketing actions?
Blog
Tag: Data protection - Page 1
Posts
The time will soon come: As of May 25, 2018, the EU General Data Protection Regulation (EU-GDPR) will apply in Germany. This makes data protection one of the burning issues for 2018.
Data protection is considered – not without good reason – to be tricky territory. Alongside all the associated obligations, it is often overlooked that data protection can also be a success factor. Consumers today expect their data to be well protected and their wishes for data use and sharing to be fully taken into account.
Customer contact today is easier than ever – and more complicated at the same time. Because with the multitude of options, from personal sales contact via telephone or e-mail, an Internet presence or web-based social media, the complexity of data and control processes is also growing. Every player in the market needs to know how and where its customer data is stored.
Google’s share of Internet search operations in Germany, Market share of Amazon, Otto and Zalando in online retail (1st-3rd place)…
It sounds paradoxical: in order to be able to protect your customers’ data, you need to collect that data.
Minor data protection offenses were often considered venial sins until now. No one took them seriously; after all, they were hardly ever brought to the attention of the relevant authorities – and fines were few, if any.
Whether it is about the right moment for data protection consent or about how to deal a customer complaint – here are some golden rules from our years of experience in dealing with customers and their data.
Contact us.
We will be happy to help you with your data quality issues.
TOLERANT Software
GmbH & Co. KG
Büchsenstr. 26
70174 Stuttgart, Germany
Phone: +49 711 400 4250
Fax number: +49 711 400 425 01
info@tolerant-software.de
www.tolerant-software.de