Data from the Far East

Quick access to complete and accurate data, globally

CRM is a business strategy that knows no borders, breaking down not only technological but also cultural walls. In an age in which people think and act less and less locally and more and more globally, quality software must be able to adapt to numerous differences in culture, language, programming, data protection or business processes.

What is already common practice in the Western world is still in its infancy in the Asia-Pacific language region. While Europe and North America represent the pioneers among the CRM markets, the Asian market is just in the middle of its development phase. In China, Japan, Singapore and India, more and more applications of software for data collection and maintenance can be observed – and this especially from European and American companies that are pushing into the Far Eastern markets with their products, bringing their existing experience with them to Asia.

If one takes the business strategy for good customer relationship management seriously, one must not lose sight of the quality of the data. Correct addresses are a basic prerequisite for an effective letter campaign and error-tolerant search is indispensable in the call centre when it comes to finding difficult and ambiguous customer names. Until recently, the tools for such supportive processes were virtually unavailable on the market of European tool providers. Dealing with Asian character sets and the associated language barrier were too complicated for Europeans.

• Also for Asian markets: validate and standardise addresses with TOLERANT Post
• Identifying duplicates reliably with TOLERANT Match for data with Chinese and Japanese character sets