For telecommunications providers: Retaining customers through better data quality
The telecommunications industry is facing great challenges due to increasingly fierce competition. Customers are very well informed nowadays and often only one click away from switching providers. Therefore, it is important for telecom providers to look for new ways to reach customers and increase customer loyalty. One of these ways is service quality and for this, first-class quality of customer data is the decisive basis.
Customers have become impatient. They want good service and they don’t want to wait for it. Support your call centres in providing fast and first-class customer service: With TOLERANT’s tools, customer data is available at the touch of a button, without tedious searching or tough waiting times. Your telephone support will be better and faster as a result: A customer calls. With the error-tolerant search, your employees immediately check whether the customer is already in your database. No duplicates are created. During the telephone call, your call centre staff can check the data and compare them.
Even in the hectic daily routine of call centres, it is important to have correct and complete data. TL Bank, TL Name and TL Match help your employees directly with data entry and automatically enrich the address lists with important additional data such as the BIC or the correct form of address. TL Match simultaneously checks whether the data record already exists and thus prevents duplicates. TL Name checks and validates the name directly during entry and standardises the entries for your database.
Integrate the tools for more data quality from TOLERANT directly into your CRM system and let us support you as a telecommunications provider in complying with the requirements of the GDPR in a legally secure manner. This applies, for example, to newsletter distribution, the generation of addresses through competitions or similar and all touchpoints at which you collect personal data.
Your address data can be quickly and easily upgraded and supplemented with crucial data that is gold for your marketing. This enables you to identify potential in your customer data, develop new target groups and make perfectly fitting, specific offers. All this is possible with TL Post Cameo: this tool enriches your data with microgeographic lifestyle data. For example, as a telecommunications provider, you can see whether there is already a fibre optic connection in the customer’s residential area and at what data speed the customer surfs. The key figures on lifestyle and affluence make it possible to recognise potentials and adapt your marketing activities to them in a targeted manner.
Conclusion: TOLERANT’s tools are the basis for improved service quality in the call centre, for target group-specific and successful marketing and for easy compliance with all data protection requirements.